Crisis & issues management

What is a crisis? First and foremost, a crisis it is any event that threatens the foundation and stability of a company and, most importantly, has the potential to damage or even ruin a company's reputation. At the same time, with the right approach to solving the problem, a crisis can not only fail to damage a company's reputation, it can even confirm the company’s positive image in the eyes of target audiences. PRP Group can help ensure that crisis situations are properly handled in the public eye and work to resolve any damage caused.

PRP Group provides senior expertise to ensure a crisis is managed properly, from monitoring the situation, identifying possible solutions and solid communications platforms and positioning.

In addition, we have extensive experience in anti-crisis communications to assist companies to avoid potential problems, including developing crisis management manuals, conducting crisis trainings, conducting research to identify weak points of a company and providing on-going consulting. We provide full support in educating company management and employees about the rules of conduct in a crisis and by developing a system of measures and guidelines for company employees in a crisis.

In a crisis situation, we provide support 24-7 to develop crisis management plans. During crisis consulting, we develop a crisis-management platform, program and key messages for various audiences and set up a crisis-management headquarters. By working with the media and target audiences, we work to overcome the crisis and represent the company’s position. Following the crisis, we provide post-crisis analysis and management, working to repair any reputation damage or turn the crisis into an opportunity.