Research & Audits
All breakthrough communications have one thing in common: they start with a strong insight.
Information is not Intelligence. And only intelligence understands. The only way to get solid insight is to research your audience and/or society to get facts and proof upon which big ideas can inspire effective communications.
Insight clarifies and brings about inspiration – it is the Intelligence needed for today’s rapidly growing businesses. PRP’s Research team converts information into intelligence, helping companies and agencies finding strong insights to develop compelling and relevant communications.
Our team provides full-service research for your needs. From reputation audits that identify your company’s position and reputation on the market compared to competitors and the industry as a whole, to analyzing the efficiency of your press office, we provide the insight and recommendations needed to make business decisions and use your strengths to the maximum.
Our proprietary methodology for landscape assessments has been used by many leading international and Russian companies to develop their strategic communications strategies, positioning and messaging for target audiences.
In addition, we are experts in developing news aimed at generating news. We develop consumer and target audience research methodologies that can drive your industry leadership.