Sport marketing

PRP Group is the leading agency on the market with experience in developing and implementing sport marketing programs for companies in Russia and CIS. PRP was involved in such high-profile sporting events as promotion of Sochi’s bid to host the 2014 Olympic and Paralympics Winter Games, support activities for Ukraine’s leading football club Shahter and a variety of programs linked with Formula 1.

Our sports marketing professionals have created and leveraged sports sponsorships for some of the most recognized and respected brands in the world, such as Mild Seven, Siemens, Samsung, BMW, Mobil1 and others.

Our programs give our clients competitive advantages enabling them to elevate their brands, enhance consumer loyalty and increase sales. By fusing the influential worlds of sports and entertainment, we help our clients create programs that bring their brand and company to life in order to:

• Heighten corporate awareness and visibility
• Communicate a commitment/understanding of a particular audience or lifestyle
• Shape consumer attitudes towards a brand or company
• Showcase product attributes or offerings
• Build customer and partner relationships
• Provide business-to-business, trade and sales incentives
• Create merchandising and promotion opportunities
• Differentiate the company/brand from its competitors
• Generate revenue and drive sales